As the mother of two boys, Whitney Lundeen was tired of feeling restricted in her clothing to be the active mother she wanted to be.“Every day was a battle getting dressed,” Lundeen said. “I wanted to wear cute clothes but so much of the material was dry clean only. I knew that meant I wouldn’t let my son near me if he was eating a banana, and I didn’t want that.”
With limited options available in the market for fashionable clothes that were also mommy appropriate, Lundeen decided to do something about it. In February, she launched Sonnet James, an online boutique that features 12 original dresses made from indestructible and comfortable fabrics. The dresses have become a hit with women nationwide and today, Lundeen is launching a Kickstarter campaign to help keep up with demand.
Lundeen chatted with me about how Sonnet James came to be and her reaction to its success…
